{"id":8921,"date":"2025-02-09T18:59:11","date_gmt":"2025-02-09T15:59:11","guid":{"rendered":"https:\/\/www.valuwit.com\/?p=8921"},"modified":"2025-02-13T13:50:29","modified_gmt":"2025-02-13T10:50:29","slug":"pillars-of-a-go-to-market-strategy","status":"publish","type":"post","link":"https:\/\/www.valuwit.com\/ar\/pillars-of-a-go-to-market-strategy\/","title":{"rendered":"Infographic: The 5 Pillars of a Go-To-Market Strategy"},"content":{"rendered":"<p>Originally, published on <a href=\"https:\/\/www.linkedin.com\/company\/valuwit\" target=\"_blank\" rel=\"noopener\">VALUWIT&#8217;s LinkedIn<\/a> page.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A successful GTM strategy begins with alignment across the company, specifically those teams that contribute to a product launch, namely product, marketing, and sales teams.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In theory, developing a GTM strategy is straightforward; however, more often than not, businesses tend to fall short.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The State of Go-to-Market Report by Product Market Alliance, a SaaS provider, found that while 70% of respondents noted a strong impact of the GTM activity on the company\u2019s revenue, 47.6% said their companies under-invested in said plans. However, investment GTM isn\u2019t the primary reason why some GTM strategies fail. To understand the full picture we must first understand the pillars of a healthy GTM strategy.<\/span><\/p>\n<p>Read the full feature discussing<a href=\"https:\/\/www.valuwit.com\/ar\/go-to-market-challenges\/\" target=\"_blank\" rel=\"noopener\"> go-to-market strategy<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8922\" src=\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-300x169.png\" alt=\"GTM Strategy\" width=\"628\" height=\"354\" srcset=\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-300x169.png 300w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-1024x576.png 1024w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-768x432.png 768w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-1536x864.png 1536w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-18x10.png 18w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy.png 1920w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Originally, published on VALUWIT&#8217;s LinkedIn page. A successful GTM strategy begins with alignment across the company, specifically those teams that contribute to a product launch, namely product, marketing, and sales teams. In theory, developing a GTM strategy is straightforward; however, more often than not, businesses tend to fall short. The State of Go-to-Market Report by [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-8921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT<\/title>\n<meta name=\"description\" content=\"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuwit.com\/ar\/pillars-of-a-go-to-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT\" \/>\n<meta property=\"og:description\" content=\"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuwit.com\/ar\/pillars-of-a-go-to-market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"VALUWIT\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-09T15:59:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T10:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3-1024x369.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nadine.aboulatta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"nadine.aboulatta\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/\",\"url\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/\",\"name\":\"Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuwit.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png\",\"datePublished\":\"2025-02-09T15:59:11+00:00\",\"dateModified\":\"2025-02-13T10:50:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.valuwit.com\/#\/schema\/person\/179a48227bf149e845cb748a2ec4850d\"},\"description\":\"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage\",\"url\":\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png\",\"contentUrl\":\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png\",\"width\":2500,\"height\":900,\"caption\":\"ai strategy development\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valuwit.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic: The 5 Pillars of a Go-To-Market Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valuwit.com\/#website\",\"url\":\"https:\/\/www.valuwit.com\/\",\"name\":\"VALUWIT\",\"description\":\"Leadership Advisory &amp; Business Growth Consultancy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valuwit.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valuwit.com\/#\/schema\/person\/179a48227bf149e845cb748a2ec4850d\",\"name\":\"nadine.aboulatta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/www.valuwit.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa54973dc0fca5d4a31c9dcad26e7d65f95051ae65fbd3e8957bc6a882a245de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa54973dc0fca5d4a31c9dcad26e7d65f95051ae65fbd3e8957bc6a882a245de?s=96&d=mm&r=g\",\"caption\":\"nadine.aboulatta\"},\"sameAs\":[\"https:\/\/www.valuwit.com\"],\"url\":\"https:\/\/www.valuwit.com\/ar\/author\/nadine-aboulatta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT","description":"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valuwit.com\/ar\/pillars-of-a-go-to-market-strategy\/","og_locale":"ar_AR","og_type":"article","og_title":"Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT","og_description":"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.","og_url":"https:\/\/www.valuwit.com\/ar\/pillars-of-a-go-to-market-strategy\/","og_site_name":"VALUWIT","article_published_time":"2025-02-09T15:59:11+00:00","article_modified_time":"2025-02-13T10:50:29+00:00","og_image":[{"width":1024,"height":369,"url":"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3-1024x369.png","type":"image\/png"}],"author":"nadine.aboulatta","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"nadine.aboulatta","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/","url":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/","name":"Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT","isPartOf":{"@id":"https:\/\/www.valuwit.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png","datePublished":"2025-02-09T15:59:11+00:00","dateModified":"2025-02-13T10:50:29+00:00","author":{"@id":"https:\/\/www.valuwit.com\/#\/schema\/person\/179a48227bf149e845cb748a2ec4850d"},"description":"Here are the main pillars of a healthy go-to-market (GTM) strategy. This is the foundation of your market entry or product launch plans.","breadcrumb":{"@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#primaryimage","url":"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png","contentUrl":"https:\/\/www.valuwit.com\/wp-content\/uploads\/2023\/11\/VALUWIT-header-3000x800-3.png","width":2500,"height":900,"caption":"ai strategy development"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valuwit.com\/pillars-of-a-go-to-market-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valuwit.com\/"},{"@type":"ListItem","position":2,"name":"Infographic: The 5 Pillars of a Go-To-Market Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.valuwit.com\/#website","url":"https:\/\/www.valuwit.com\/","name":"VALUWIT","description":"Leadership Advisory &amp; Business Growth Consultancy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valuwit.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Person","@id":"https:\/\/www.valuwit.com\/#\/schema\/person\/179a48227bf149e845cb748a2ec4850d","name":"nadine.aboulatta","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.valuwit.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa54973dc0fca5d4a31c9dcad26e7d65f95051ae65fbd3e8957bc6a882a245de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa54973dc0fca5d4a31c9dcad26e7d65f95051ae65fbd3e8957bc6a882a245de?s=96&d=mm&r=g","caption":"nadine.aboulatta"},"sameAs":["https:\/\/www.valuwit.com"],"url":"https:\/\/www.valuwit.com\/ar\/author\/nadine-aboulatta\/"}]}},"_links":{"self":[{"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/posts\/8921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/comments?post=8921"}],"version-history":[{"count":1,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/posts\/8921\/revisions"}],"predecessor-version":[{"id":8923,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/posts\/8921\/revisions\/8923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/media\/7608"}],"wp:attachment":[{"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/media?parent=8921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/categories?post=8921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valuwit.com\/ar\/wp-json\/wp\/v2\/tags?post=8921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}