Author name: nadine.aboulatta

In product development, the minimum viable product (MVP) is considered the option with the highest return on investment versus risk. Coined in 2001 by Frank Robinson, co-founder and president of SyncDev, MVP is explained as developing the “right-sized product, big enough to cause adoption, satisfaction, and sales.” The concept was, however, popularized in 2011 by […]

Since 2021, some companies maintained their fully-remote status, while others adopted a hybrid work culture. Both methods have opened opportunities for companies across the globe to expand their teams across time zones. However, the larger and more diverse a remote team gets, the more challenges come to light, especially with fully-remote teams. The primary challenge

Customers, whether you’re a business-to-business (B2B) or business-to-consumer (B2C) company, care about the price versus the value of an offering. While price isn’t the only factor to impact decision-making, it’s certainly one of the most important factors buyers consider. Research publication Demand Gen’s B2B Buyer’s Survey: Economic Uncertainties Renew Buyer’s Focus on Price & Functionality

Having a go-to-market (GTM) strategy helps you mitigate risk and drum up demand for your product. Whether you want to launch a physical product, software, or a service you should begin with a GTM strategy. This type of strategy covers several pillars such as product viability and positioning, marketing and sales strategies, among other aspects.