{"id":7805,"date":"2024-01-20T12:44:46","date_gmt":"2024-01-20T12:44:46","guid":{"rendered":"https:\/\/www.valuwit.com\/?p=7805"},"modified":"2024-02-24T19:43:35","modified_gmt":"2024-02-24T19:43:35","slug":"healthy-corporate-culture-examples","status":"publish","type":"post","link":"https:\/\/www.valuwit.com\/en\/healthy-corporate-culture-examples\/","title":{"rendered":"Can a Healthy Culture Boost Your Bottom Line? 5 Global Examples to Explore"},"content":{"rendered":"

Company culture is a key factor in driving employee performance and achieving organizational success. Research proved that creating a healthy company culture \u201cthat attracts star talent\u201d can<\/span> boost revenues by 33%<\/span><\/a>.<\/span><\/p>\n

Even more, employees who are not engaged or who are actively disengaged<\/span> cost the world $8.8 trillion in lost productivity<\/span><\/a>, according to a State of the Global Workplace 2023 report by US-based consultancy Gallup. That’s equal to 9% of global GDP.<\/span><\/p>\n

It\u2019s true, a company\u2019s growth is determined by many factors; however, the amount of research that proves the extent of a business\u2019 internal culture on its growth and sustainability is overwhelming.<\/span>\u00a0<\/b><\/p>\n

Beyond the Buzzword: What is Corporate Culture?<\/b><\/h2>\n

Corporate culture, or company culture, is the business\u2019 internal work environment. This includes people\u2019s attitudes, behaviors, values, how they interact with each other, <\/span>the likelihood of open feedback,<\/span> and even how management makes it\u2019s decisions.<\/span><\/p>\n

Aspects like leadership style, employee engagement and retention, collaboration, and others all fall under the broad term of company culture.<\/span><\/p>\n

Fresh graduates and seasoned professionals alike look to company culture as an important factor when considering employment. Not only that, they also believe a well-defined and positive corporate culture contributes to business success.<\/span><\/p>\n

A US-based survey of 1005 employees of large corporations by Deloitte found that<\/span> 94% of executives and 88% of employees<\/span><\/a> believe a distinct workplace culture is important to business success.<\/span><\/p>\n

But that\u2019s not all.<\/span> Roughly 38% of employees<\/span><\/a> believe they\u2019d \u201cpreemptively reject potential employers\u201d based on public reviews of those companies, according to the Job Seeker Nation Report by Talent Acquisition and SaaS company, Jobvite. Moreover, 81% of employees, in the same survey, said they consider company culture when applying for a job.<\/span><\/p>\n

7 Pillars of a Healthy Corporate Culture<\/b><\/h2>\n

There are numerous contributing factors to a corporate culture. That said, there\u2019s a sort of checklist that can help a business build a healthy foundation for its internal environment.<\/span><\/p>\n

A unified set of goals<\/b> is first on the list. Some call it a mission and vision, others label it as a quest to change humanity. If the entire team believes and is working towards one objective, this will often supersede internal conflicts.<\/span><\/p>\n

It\u2019s senior management\u2019s duty to remind and link all activity towards the company\u2019s primary goals. More importantly, ensure all teams are aligned in this regard.<\/span><\/p>\n

This joint mission tends to guide the company\u2019s <\/span>core values<\/b>, the second essential element among the top-performing companies.<\/span><\/p>\n

A business\u2019 core values are a set of deeply-integrated principles that guide every action, not just operational but those towards the larger community. Moreover, this tends to have a larger impact on the internal relationship between employees and the public perception of the brand.<\/span><\/p>\n

People and perks<\/b> come in third.<\/span> A primary sign of a healthy and successful corporate culture is that of employees who not only feel secure, but also appreciated, valued, and engaged.<\/span><\/p>\n

This means providing them with a clear vision, mission, core values, learning and growth opportunities, and reasons to stay. A culture that promotes collaboration, supports its teams, and incentivizes them is a healthy culture that employees don\u2019t want to leave.<\/span>
\n<\/span> Incentives can vary from vacation, mental health, and personal-time policies to childcare to flexible working hours and conditions, among others.<\/span><\/p>\n

While it\u2019s a part of people and perks,<\/span> employee growth opportunities<\/b> is such an important pillar in the stability of a company\u2019s internal environment that it demands specific attention from senior management. Research has shown that companies that offer ample opportunities where employees can learn and grow are<\/span> more likely to enjoy<\/span><\/a> a healthy work culture.\u00a0<\/span><\/p>\n

Feedback<\/b> comes in fourth on the list.<\/span> Whether it\u2019s feedback from managers to team members, or from top management to senior and middle managers or vice versa, addressed feedback, positive or negative, contributes strongly towards building a healthy company\u2019s culture.<\/span><\/p>\n

Companies with no clear feedback process, or even worse often ignore employee feedback, and lack the core element that fosters collaboration among employees witness a strong decline in internal communication.<\/a><\/span><\/p>\n

External<\/span> feedback loops<\/span><\/a> are also a great tool to shed light on areas of improvement among the team\u2019s priorities and communication needs,\u00a0 which ultimately translates to higher revenue.<\/span><\/p>\n

Often viewed as the other face of the feedback coin, <\/span>communication and trust<\/b> are also core pillars in building a healthy corporate culture.<\/span><\/p>\n

No business can grow without trust and the security of expressing one\u2019s thoughts among other team members and senior management. To build trust, companies must constantly <\/span>improve their internal communications<\/span>.<\/span><\/p>\n

The final pillar is <\/span>employee engagement. <\/b>There are many misconceptions about what employee engagement is and isn\u2019t. It\u2019s not about making employees happy all the time. It\u2019s about creating a joint work experience where all team members are excited about the work they do.<\/span><\/p>\n

Quiet quitting\u2014the global trend of doing the bare minimum\u2014is an expensive side-effect of lack of engagement.<\/span><\/p>\n

5 Global Giants Where Corporate Culture Fueled their Success<\/b><\/h2>\n

Wildly successful companies are renowned for their progressive and healthy corporate culture.<\/span><\/p>\n

Google\u00a0<\/b><\/h4>\n

Globally known for its unique headquarters, Google is an example of a company constantly working on shaping its corporate culture.<\/span><\/p>\n

The tech giant\u2019s HQ offers a gym, pet-friendly facilities, games, among other perks. The company itself offers unique benefits such as learning opportunities, bonuses, team-building events, among others.<\/span><\/p>\n

Google\u2019s values are part of its corporate culture. The tech giant builds products and services with a focus on users and their experiences.<\/span><\/p>\n

That\u2019s why its culture focuses on innovation, product development, and user experience. In terms of innovation, Google encourages its employees to take risks, be creative, and explore ideas.<\/span><\/p>\n

Nike<\/b><\/h4>\n

Athletic wear company Nike is another example of a healthy work culture. The company believes in sports and how it impacts everyone\u2019s life. Accordingly, their corporate social responsibility (CSR) work reflects that, \u201cAt Nike, we\u2019re taking action to create a better world by investing in more active, inclusive communities, starting with the cities where we live, work and operate.\u201d<\/span><\/p>\n

Sustainability is part of Nike\u2019s corporate culture. The company creates programs and initiatives to support its vision for sustainability and sports around the world.<\/span><\/p>\n

Nike carries out its<\/span> CSR initiatives<\/span><\/a> through the Nike Community Impact Fund (NCIF). These initiatives span four verticals, namely empowering communities, protecting the planet, responsible sourcing, and diversity, equity, and inclusion.<\/span><\/p>\n

Zoom\u00a0<\/b><\/h4>\n

Video conferencing tech company Zoom boasts a company culture that fosters communication and collaboration from day one.<\/span><\/p>\n

Zoom has created a \u2018happiness crew\u2019 at its on-site premises to support team members and maintain the firm\u2019s culture.<\/span><\/p>\n

That culture involves newcomers attending a relationship-building training session at Zoom\u2019s HQ, along with teams volunteering for charitable events.<\/span><\/p>\n

Zoom corporate culture supports teams and individuals alike. During its annual meeting, the company encourages team members to share individual successes and mention those who have helped them along the way.<\/span><\/p>\n

CB Insights\u00a0<\/b><\/h4>\n

Data analysis company CB Insights helps companies make decisions based on data and analysis. Because it relies on data, its company believes in investing in its employees\u2019 growth and learning, specifically using new technology.<\/span><\/p>\n

The company offers various training programs for managers, along with an educational stipend for employees. Not only that, but managers at CB Insights regularly sit down with employees to discuss their career growth.<\/span><\/p>\n

CB Insights\u2019 corporate culture is one that focuses on individual development, supporting its employees\u2019 personal and professional growth.<\/span><\/p>\n

Shopgate\u00a0<\/b><\/h4>\n

E-commerce mobile shopping app Shopgate boasts an international corporate culture, built on mentorship and collaboration. The company promotes individual success, allowing individuals to propose ideas, which, in turn, supports their growth and lets them pursue passions and develop their talents.<\/span><\/p>\n

But that\u2019s not all. An essential element in Shopgate\u2019s corporate culture is internal communication. Half of the company operates from Germany, while the other half operates from Texas, the United States.<\/span><\/p>\n

This means there\u2019s\u2013at least\u2013a seven-hour time difference between Shopgate\u2019s teams at all times. So, maintaining strong communication is essential to Shopgate\u2019s success.<\/span><\/p>\n

The company\u2019s corporate culture plays a role when they have vacancies. Shopgate hires candidates who \u2018radiate passion,\u2019 have a \u2018hunger for learning,\u2019 and share the company\u2019s vision for its products and goals.<\/span><\/p>\n

The Bottom Line<\/b><\/h2>\n

C-Suite executives tend to have an inflated sense of their work culture compared to their employees, one that\u2019s not shared by most employees,<\/span> according to Deloitte\u2019s survey<\/span><\/a>.<\/span><\/p>\n

The survey of over 1,000 employees also found a \u201cdisconnect\u201d between how executives and employees define their company\u2019s culture. This disconnect was clear in how each group responded to questions about company culture in the Deloitte report<\/span>.<\/b><\/p>\n

Businesses that grew to become global powerhouses did so equipped with a healthy corporate culture.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Company culture is a key factor in driving employee performance and achieving organizational success. Research proved that creating a healthy company culture \u201cthat attracts star talent\u201d can boost revenues by 33%. Even more, employees who are not engaged or who are actively disengaged cost the world $8.8 trillion in lost productivity, according to a State […]<\/p>\n","protected":false},"author":1,"featured_media":7806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-7805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-posts"],"yoast_head":"\nCan a Healthy Culture Boost Your Bottom Line? - VALUWIT<\/title>\n<meta name=\"description\" content=\"Research shows a healthy corporate culture helps your company grow. 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