{"id":8921,"date":"2025-02-09T18:59:11","date_gmt":"2025-02-09T15:59:11","guid":{"rendered":"https:\/\/www.valuwit.com\/?p=8921"},"modified":"2025-02-13T13:50:29","modified_gmt":"2025-02-13T10:50:29","slug":"pillars-of-a-go-to-market-strategy","status":"publish","type":"post","link":"https:\/\/www.valuwit.com\/en\/pillars-of-a-go-to-market-strategy\/","title":{"rendered":"Infographic: The 5 Pillars of a Go-To-Market Strategy"},"content":{"rendered":"<p>Originally, published on <a href=\"https:\/\/www.linkedin.com\/company\/valuwit\" target=\"_blank\" rel=\"noopener\">VALUWIT&#8217;s LinkedIn<\/a> page.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A successful GTM strategy begins with alignment across the company, specifically those teams that contribute to a product launch, namely product, marketing, and sales teams.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In theory, developing a GTM strategy is straightforward; however, more often than not, businesses tend to fall short.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The State of Go-to-Market Report by Product Market Alliance, a SaaS provider, found that while 70% of respondents noted a strong impact of the GTM activity on the company\u2019s revenue, 47.6% said their companies under-invested in said plans. However, investment GTM isn\u2019t the primary reason why some GTM strategies fail. To understand the full picture we must first understand the pillars of a healthy GTM strategy.<\/span><\/p>\n<p>Read the full feature discussing<a href=\"https:\/\/www.valuwit.com\/en\/go-to-market-challenges\/\" target=\"_blank\" rel=\"noopener\"> go-to-market strategy<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8922\" src=\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-300x169.png\" alt=\"GTM Strategy\" width=\"628\" height=\"354\" srcset=\"https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-300x169.png 300w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-1024x576.png 1024w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-768x432.png 768w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-1536x864.png 1536w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy-18x10.png 18w, https:\/\/www.valuwit.com\/wp-content\/uploads\/2025\/02\/Pillars-of-gtm-strategy.png 1920w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originally, published on VALUWIT&#8217;s LinkedIn page. A successful GTM strategy begins with alignment across the company, specifically those teams that contribute to a product launch, namely product, marketing, and sales teams. In theory, developing a GTM strategy is straightforward; however, more often than not, businesses tend to fall short. The State of Go-to-Market Report by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-8921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The 5 Pillars of a Go-To-Market Strategy - VALUWIT<\/title>\n<meta name=\"description\" content=\"Here are the main pillars of a healthy go-to-market (GTM) strategy. 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