14 December, 2024
Infographic: Calculate How Your Customers Value Your Brand
Published on VALUWIT’s LinkedIn page
A report by Harvard Business Review highlighted a very interesting phenomenon: most customers who end up switching to other brands have declared themselves “satisfied” or “very satisfied” in generic surveys shortly before jumping ship.
Most companies devote a lot of energy trying to capture the “voice of the customer,” but few of them are very happy with the outcome of the effort.
Quantifying how your customers feel about your brand can be tricky yet essential for scaling. Here are three key calculations that will help you plan your next move
1- Client Retention Rate
2- Client Lifetime Value
3- Net Promoter Score
