We Empower Your
Transformation
Through Strategic Shifts
One of the greatest burdens for most businesses is the need to keep up with the shifting market dynamics, especially when developing new products or expanding to neighboring markets.
This is where we come in. Our legacy is built upon our track record of shifting companies from loss to profit, reversing maturing businesses to growth stages, and breathing life into those with shrinking market shares.
We enable you to optimize your operations; enhance your performance; restructure your business; define and utilize market gaps
Most importantly, we take the burden off your shoulders and shorten your journey to your specific definition of success.
We specialize in scripting legacies of transformation that endure the test of time.
Why Our Story Matters
Our story isn't just a narrative; it's a testament to our expertise, our dedication, and our unrelenting pursuit of excellence. As you delve into our journey, you'll understand why it matters—it's the essence of why we're equipped to guide you through the complex terrain of business challenges.
Our founder, Tamer Gouda, came across an Egypt-based importer of densitometry machines, a medical device that measures bone density, who couldn’t sell any of the units, despite his best efforts. There simply was no local demand for it.
After some analysis, it was clear, there was a dire need for that product, but a complete lack of market awareness—a paradox he was determined to unravel.
Adopting a pull strategy, he began forging alliances with medical centers, who agreed to test patients with the new devices, thus, setting in motion a chain reaction that would alter the product's fate, the local industry’s momentum, and helped improve the quality of lives of countless patients.
Seeking a larger canvas, we branched out, in the early 2000s, to the F&B sector, identifying a gap that the market yearned to fill—vegan food, which was a staple in the religious practices of some Egyptians. We worked with several local fast-food chains, helping them introduce vegan options for in-demand sandwiches during religious fasting periods. This was when business development consultancy began to shape our story.
One of the achievements that propelled our trajectory was orchestrating the transformation of one of the MENA region's largest healthcare players from loss to profit.