Infographic: The 5 Pillars of a Go-To-Market Strategy
Originally, published on VALUWIT’s LinkedIn page.
A successful GTM strategy begins with alignment across the company, specifically those teams that contribute to a product launch, namely product, marketing, and sales teams.
In theory, developing a GTM strategy is straightforward; however, more often than not, businesses tend to fall short.
The State of Go-to-Market Report by Product Market Alliance, a SaaS provider, found that while 70% of respondents noted a strong impact of the GTM activity on the company’s revenue, 47.6% said their companies under-invested in said plans. However, investment GTM isn’t the primary reason why some GTM strategies fail. To understand the full picture we must first understand the pillars of a healthy GTM strategy.
Read the full feature discussing go-to-market strategy
