English Posts

If you woke up to a significant technology leap in your industry, will your business survive it? This is what’s called future-proofing. It is a strategy focused on adapting a company’s business model, operations, and offerings to succeed in today’s market as well as in the future.  Future-proofing a business is a wide concept that […]

In product development, the minimum viable product (MVP) is considered the option with the highest return on investment versus risk. Coined in 2001 by Frank Robinson, co-founder and president of SyncDev, MVP is explained as developing the “right-sized product, big enough to cause adoption, satisfaction, and sales.” The concept was, however, popularized in 2011 by

Since 2021, some companies maintained their fully-remote status, while others adopted a hybrid work culture. Both methods have opened opportunities for companies across the globe to expand their teams across time zones. However, the larger and more diverse a remote team gets, the more challenges come to light, especially with fully-remote teams. The primary challenge

Customers, whether you’re a business-to-business (B2B) or business-to-consumer (B2C) company, care about the price versus the value of an offering. While price isn’t the only factor to impact decision-making, it’s certainly one of the most important factors buyers consider. Research publication Demand Gen’s B2B Buyer’s Survey: Economic Uncertainties Renew Buyer’s Focus on Price & Functionality

Having a go-to-market (GTM) strategy helps you mitigate risk and drum up demand for your product. Whether you want to launch a physical product, software, or a service you should begin with a GTM strategy. This type of strategy covers several pillars such as product viability and positioning, marketing and sales strategies, among other aspects.

Outward appearances matter. That’s why businesses tend to prioritize crafting a polished image through external communications. Whether it’s customer interactions, dealing with external stakeholders, partner collaborations, and even vendors. However, what most don’t realize, is how internal communication is the second face to the same coin. Internal communication encompasses everything from employee communications within a

Company culture is a key factor in driving employee performance and achieving organizational success. Research proved that creating a healthy company culture “that attracts star talent” can boost revenues by 33%. Even more, employees who are not engaged or who are actively disengaged cost the world $8.8 trillion in lost productivity, according to a State