English Posts

Customer acquisition carries a hefty price tag, sometimes up to 25 times more expensive than retaining existing customers.  It’s common knowledge, supported by many studies, that customer acquisition—the process of attracting new consumers—is more expensive than customer retention—fostering client loyalty, repeat buying, and cross-selling. However, many businesses tend to focus on acquisition and neglect fostering […]

It’s common for businesses to encounter a gradual decline in sales. While often a result of uncontrollable external factors such as the ebb and flow of market trends or competitive pressures, in most cases well-implemented feedback loops can prevent such dips and allow businesses to proactively shift their operations to maintain customer loyalty. The reality

Employees overwhelmingly prefer hybrid work, a model that supports a mix of in-office, remote, and on-the-go setups. About 68% of full-time workers are in favor of a hybrid work schedule, working at least one day a week remotely and the other days from the office, a Bankrate 2023 survey of over 2,000 employees found. Globally,

Big tech players built their reputations on a bedrock of innovation. In fact, innovation is seen as the primary ingredient to the success of any tech startup. However, this isn’t the case for non-tech businesses; the pursuit of innovation often comes face-to-face with the inherent fear of risk.  For non-tech players such as retail, hospitality,

Traditional competition has become a trap; one that kills 70% of businesses within two years. Long gone are the days when competition is among a few hundred players, at most. With all the lowered global barriers, competition has become fierce, and the traditional approach of vying for a slice of an existing market pie is