English Posts

The influence of artificial intelligence (AI) on leadership, business decision-making, and the competitive landscape is growing at an exponential rate. This isn’t a passing wave; it’s a fundamental reset. One that necessitates a complete redefinition of the skills and roles business leaders need to exist in this new AI-powered landscape. It’s too soon to understand […]

One of the key metrics investors and entrepreneurs focus on is the cash burn rate. Put simply, it is how fast a company uses, or rather “burns through” its available cash. A relatively new term in the investment world, and often associated with tech startups or companies that working on scaling fast. The term is

If you woke up to a significant technology leap in your industry, will your business survive it? This is what’s called future-proofing. It is a strategy focused on adapting a company’s business model, operations, and offerings to succeed in today’s market as well as in the future.  Future-proofing a business is a wide concept that

In product development, the minimum viable product (MVP) is considered the option with the highest return on investment versus risk. Coined in 2001 by Frank Robinson, co-founder and president of SyncDev, MVP is explained as developing the “right-sized product, big enough to cause adoption, satisfaction, and sales.” The concept was, however, popularized in 2011 by

Since 2021, some companies maintained their fully-remote status, while others adopted a hybrid work culture. Both methods have opened opportunities for companies across the globe to expand their teams across time zones. However, the larger and more diverse a remote team gets, the more challenges come to light, especially with fully-remote teams. The primary challenge

Customers, whether you’re a business-to-business (B2B) or business-to-consumer (B2C) company, care about the price versus the value of an offering. While price isn’t the only factor to impact decision-making, it’s certainly one of the most important factors buyers consider. Research publication Demand Gen’s B2B Buyer’s Survey: Economic Uncertainties Renew Buyer’s Focus on Price & Functionality

Having a go-to-market (GTM) strategy helps you mitigate risk and drum up demand for your product. Whether you want to launch a physical product, software, or a service you should begin with a GTM strategy. This type of strategy covers several pillars such as product viability and positioning, marketing and sales strategies, among other aspects.